If you’re a solo practitioner in West Virginia, your website does not need to be fancy.
It needs to be clear, trustworthy, and functional.
Most solo lawyers overthink websites because they assume:
- More pages = more credibility
- More content = better marketing
In reality, five well-done pages do more for client trust than a bloated site no one reads.
The 5 Pages Every Solo Law Firm Website Needs
1. Home Page — What You Do, Who You Help, Where You Practice
Your homepage answers one question immediately:
“Am I in the right place?”
Must-have elements
- Practice area(s) in plain English
- Geographic focus (WV, counties, cities)
- A clear phone number
- A simple call to action (“Call for a consultation”)
What to avoid
- Long philosophical introductions
- Law school credentials up top
- Legal jargon
Think clarity, not cleverness.
2. About Page — Credibility Without the Autobiography
Clients want reassurance, not your life story.
Include
- Your name and role
- WV bar admission
- Years in practice (if applicable)
- A short, human explanation of how you approach cases
Keep it grounded
- One professional photo (not a stock image)
- Straightforward tone
- No exaggeration
Trust comes from plain confidence, not hype.
3. Practice Areas Page — Problems, Not Statutes
This page should sound like how clients describe their issues, not how lawyers classify them.
Good structure
- One short section per practice area
- Who you help
- What problems you handle
- What clients can expect
Example:
“I help individuals in West Virginia with uncontested divorces, custody agreements, and family-law matters that don’t require prolonged litigation.”
4. Contact Page — Make It Easy to Call You
This page should reduce friction, not add it.
Must-have
- Phone number (clickable on mobile)
- Contact form (simple)
- Counties or regions served
- Office location or service area
Optional
- Office hours
- “What to expect when you call”
If a potential client can’t figure out how to contact you in 10 seconds, they move on.
5. Disclaimer / Privacy Page — Quiet Professionalism
This page doesn’t sell—but it signals competence.
Include
- Attorney advertising disclaimer (if applicable)
- No attorney-client relationship disclaimer
- Privacy policy for contact forms
Clients may never read it, but its presence matters.